CÎROC® Ultra-Premium Vodka has teamed up with legendary photographer, Mario Testino, for an 18-month brand campaign that is being shot around the globe with the latest emerging talents. Testino steps up as the Creative Director and Photographer.
Testino’s shots will reference Slim Aarons’ iconic intimate style of photography. Known for documenting the good life, Aarons captured the private celebration moments of the rich and famous through the 50s, 60s, and 70s. Mario Testino will interpret some of Aarons’ essence as he captures the campaign, through his lens, focusing on that jubilant moment of celebration that marks the arrival of today’s talent on the scene of success.
Mario Testino commented: “I am excited to be involved in creating this campaign with CÎROC® Vodka. Slim Aarons has been one of those photographers who has inspired me from the earliest days of my career. His approach to photography and the style that he captured always made me dream.”
Testino continues: “The locations and setting he used were so important to his photographs and always beautiful – they make you want to be part of that moment he has captured. In much of my work I try to capture a moment – a moment that did not exist before and will not exist again. This campaign will take us around the world creating these unique moments with really exciting talent.”
The first shoot of the ‘CÎROC® On Arrival’ campaign took place in the London Edition Hotel and stars British actor Sam Claflin. Sam commented: “I’ve been lucky enough to have been given some amazing opportunities to be able to do what I love in life. Of course, I have had to prove myself in a lot of ways as an actor which puts a lot of pressure on me, so this campaign appealed as it allows me a moment to celebrate.”
Following the London launch, the campaign travels immediately to South America to the heart of Brazil, Rio de Janeiro, as the next shoot location. The image will focus on the spirit of the Brazilian people and their unyielding desire to celebrate life. To complete the 18 month campaign, three other shoots are scheduled in Ibiza, Cape Town and the Alps.
Behind the scenes of the shoot